SELF is an experiment in empowering everyday people to design their own furniture and the objects they use to make a space their own.

Our generative-design approach invites all (designers and non-designers alike) to go beyond strict consumption of the design process, enabling their active participation in defining the shape and form their furniture takes.

The resulting pieces are simple and multi-use, made of either premium baltic-birch plywood and shipped flat-packed, or preassembled made of powder-coated steel.

We believe in the co-creation and co-designing of products between brand and the end-user. As we continue to introduce new products, this agency and active participation will remain at our core.

For access to our BETA design tool, where you can design your own stool or side table, and have it produced and shipped to you, contact us here.